- To introduce the film, e.g. genre
- To set the tone - How it feels/how we should feel
- To engage the audience - suspending disbelief
- To credit the filmmakers, cast and crew
- To introduce the characters
- To introduce the setting/scenery
For example:
The opening to Juno tells us that it is set in an American town in Autumn. We learnt that the main character is a teenage girl named Juno, who likes guitars and music. The bright colours and fun music suggest this is going to be a light-hearted comedy, or coming of age film.
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