Friday, 9 October 2015

Films and Audience - YouGov Profiles (RESEARCH)

Rush Hour



According to the profile from YouGov, the regular audience for the greatest comedy of the last 20 years, Rush Hour, is as follows:
 They're male, young, and apparently, pretty right wing and not working class - interesting.









Unsurprisingly, they're interested in Rush Hour 2, and other great action films; they also seem to have a particular interest in Will Smith.



In terms of other products they may consume, they like expensive, but not luxury brands; Vans, Cat Inc., George, and BMW. They shop at Tesco and Marks and Spencer, according to this, and are fans of American Football. They also read Cosmopolitan and spend an average amount of hours online a week.





 
Fast and Furious 7





Famous action blockbuster, Fast and Furious 7, has a typical audience in the eyes of YouGov; Male, in their 20's and 30's, working class, yet right wing. 



In relation to brands, this audience enjoys brands such as Superdry or JD Sports, and drives an Audi, showing they may have a sporty side. Apparently, they also shop at ASDA.

In terms of other media, they spend much more time than average watching TV and Online, usually watching shows such as Top Gear, Criminal Minds, Storage Hunters, and The Flash. Interestingly, they read The Sun.



Obviously, these are based on a limited pool of people, and in my opinion, aren't an accurate representation of the audience of these films, so that's why you may disagree with certain 'facts'.





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