The people who consume (use or watch) your product is your audience. The specific group of people (demographic) that a filmmaker aims their product act is a target audience. These groups could be separated by factors such as age, gender, class etc. - however, don't get it twisted; this is only the typical expected audience, and definitely not everyone who may enjoy it. Most products design an audience early on so they can outline their method of producing and marketing it, such as through adverts in a magazine, or alternatively, online, for example.
It's clear that certain genres are marketed towards a specific target audience, such as romance films often being aimed at women, and 'chick-flicks' usually at teenage girls.
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