Using YouGov's audience profiler, I researched the core information about the target audience of three movies: Fast & Furious, Scott Pilgrim vs. The World, and Mad Max: Fury Road.
Fast & Furious
According to the website, fans of the Fast & Furious franchise are likely to be male in their mid-twenties to late thirties. They tend to be in the social grade of C2DE, which would make the demographic a range from manual to low-skilled labour workers. The audience also tends to be more politically right wing.
The fanbase also tends to describe themselves as easy-going and hardworking, if sometimes arrogant. They're also generally interested in technology & sport, thus tend to consume tech-brands, as well as cable providers.
Unsurprisingly, fans of the franchise like similar action blockbusters, as well as other films in the franchise.
Scott Pilgrim vs. The World
While also predominantly male, the demographic for Scott Pilgrim vs. The World has some key differences when compared to the fanbase of Fast & Furious. They're younger, with an age range of 18-24, and tend to lean towards the left wing. They are also of the C2DE social grade.
When looking at other entertainment, they like comedies that are relatively similar in style (one example being Kick Ass), as well as other Edgar Wright comedies (Hot Fuzz, Shaun of the Dead, The World's End).
Mad Max: Fury Road
Another predominantly male-appealing movie, with the age range of 25-39. Again, the viewers of this film tend to be of the C2DE social grade, but like Scott Pilgrim vs. The World, are politically left-wing.
The Mad Max: Fury Road fanbase are generally gamers, TV and movie lovers, and science & tech enthusiasts. They are Internet regulars and see themselves as independent and alternative. Sometimes, they acknowledge that they can be dull and apathetic (all of these are self-assessments). They like to use food delivery services like Just Eat, and enjoy their tech brands, like technology provided by Google.
Their entertainment tastes are relatively alternative when it comes to music, with niche artists such as Beck, but are completely in the blockbuster mainstream when it comes to films and television, with some favourites being Avengers: Assemble and Captain America: The Winter Soldier.
Unsurprisingly, fans of the franchise like similar action blockbusters, as well as other films in the franchise.
Scott Pilgrim vs. The World
While also predominantly male, the demographic for Scott Pilgrim vs. The World has some key differences when compared to the fanbase of Fast & Furious. They're younger, with an age range of 18-24, and tend to lean towards the left wing. They are also of the C2DE social grade.
The average fan is also enjoys arts and culture in general, as well as gaming and science. They tend to be knowledgable, challenging, and quiet, if somewhat unsociable and grumpy. This would make sense, as they tend to consume a lot of stay-at-home brands, like Netflix and Google Play. These are relatively tech savvy and nerdy brands, which does fit with the tone of the film.
Mad Max: Fury Road
Another predominantly male-appealing movie, with the age range of 25-39. Again, the viewers of this film tend to be of the C2DE social grade, but like Scott Pilgrim vs. The World, are politically left-wing.
The Mad Max: Fury Road fanbase are generally gamers, TV and movie lovers, and science & tech enthusiasts. They are Internet regulars and see themselves as independent and alternative. Sometimes, they acknowledge that they can be dull and apathetic (all of these are self-assessments). They like to use food delivery services like Just Eat, and enjoy their tech brands, like technology provided by Google.
Their entertainment tastes are relatively alternative when it comes to music, with niche artists such as Beck, but are completely in the blockbuster mainstream when it comes to films and television, with some favourites being Avengers: Assemble and Captain America: The Winter Soldier.
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