Task 1
An audience is the people who use or watch your product. A target audience is a particular group of people or an age that a product, in this case a film, is aimed at. Your target audience could be based towards age, gender, location, common interests etc, but the product is not solely for them, it is just based towards them; anyone may enjoy it. It is useful for a film to have a target audience because that helps them to assess what content they should include in their film, and also how to market it e.g. through adverts in a newspaper or on television.
I think some genres are definitely marketed to different audiences, despite anyone being able to like them, for example romances are usually marketed towards women, whilst action films are marketed towards men in their 20s.
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