Genres
It's interesting to see that in 2013, the 3 most successful genres in terms of Box Office Percentage were Animation, Action and Comedy. On the other side of the spectrum, War, Documentary and Romantic films were the least popular, according to this report. However, when thinking about these statistics, bear in mind that the genre of Comedy did also have the most films released (153), possibly contributing to their perceived 'success', and War had the second least, which may have been a factor behind its perceived 'failure'.
In total, only 33 animated films were produced in the 12 months of research - only 4.7% of movies in total, and 47 of Action (6.7%). This tells us that these types of films may be more expensive to make, since there were only a limited amount released, probably due to the editing and special effects needed, or in the case of action, the amount of expensive props needed to be blown up (cars, helicopters, tanks etc). It also shows that these categories of film attract the highest audiences since they control such a low percentage of the market yet make most of the box office income.
Audience
In terms of cinema admissions, it is actually the 15-24 year old demographic that's the largest audience for films in the UK, with the most popular movie amongst them 'The Hangover Part III'. For the older audiences, the Over 50's, the Drama/Comedy ' Quartet was the film most watched. It was also these older audiences that UK films appealed to - work produced in the UK was big amongst those 45 and over.
The preferred genre within the 7-14 age range was obvious from the 3 best selling movies: Wreck-It Ralph, Despicable Me 2, and Monsters University - they seem to enjoy Animation as a genre. This appeared to run parallel to the genre most watched by the 35-44 age group, which makes sense, since every child that watches the movie goes with a parent, and parents with young children are on the most part, between 35 and 44. Obviously, this affects the Box Office Income, meaning Animation as a genre may not be as popular as certain statistics suggest. You could even go as far to say that without the added parent, the income from the film may even half, and so the most popular UK genre is probably not Animation.
The movies most successful for 25-34 year olds were as follows: Django Unchained (Western/Action/Comedy), Fast and Furious 6 (Action), Rush (Action) and Trance (Thriller) - all of these you would suspect would provide that 'Adrenaline Rush', and that's why they're probably so popular.
In terms of gender, the genres most successful in the male demographic were the ones you may expect; Action, Comedy, and Thriller, while women seemed to not have a preference, and in general, as a collective, liked a wider range of movie categories.
Socially, the middle class demographic enjoyed a range of movies according to statistics: from Rush, Fast and Furious and Captain Phillips to Gravity to Oz to Despicable Me 2 - leaving very little to generalise about that particular social class.
What's interesting is the difference in popularity between two different areas of the UK: How can the preference in London be Django Unchained and Fast and Furious 6, while over Hadrians Wall in Scotland they prefer UK-made films like Sunshine on Earth and Filth. This difference is difficult to explain, but perhaps the Scots just enjoy seeing a film that is easily relatable to them due to setting, whereas the Londoners have more of an imagination. Maybe.
Interesting Facts
- Foreign Language films only bring in 2.2% of the UK Gross Box Office, despite the success of films like The Raid and Untouchable
- Titanic is STILL the highest ever grossing film in the UK Box Office, despite it being made 18 years ago
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