According to Kyle Cooper (beloved in the title-sequence world for his work on the movie 'Se7en'), a good title sequence boils down to three key elements:
1. It dovetails nicely into the film.
What happens in the title sequence must lead seamlessly into the action of the movie.
2. It sets an expectation amongst the audience.
A good title sequence captures specific genre hallmarks. Is the story a teen dramedy? Do something like this:
As you can see from the example above, the tone is very clear and we know exactly what we're getting when we sit down to watch it.
3. It immerses the audience in the film's/show's world.
All storytelling depends on the suspension of disbelief. It should be the aim of the title sequence to create intrigue and suck viewers into the world that they're sitting down to watch.
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